Regime Contemporary @ The Mayfair Hotel LA

Artist - Herbie Fletcher



Born in Pasadena in 1948, Herbie Fletcher began surfing at age nine. An alumnus of Huntington Beach High School, he was a semifinalist in the 1966 World Surfing Championships.  By the end of the 1970s, Herbie had purchased Astrodeck (a maker of non-slip coatings for surfboards), founded Herbie Fletcher Surfboards in Dana Point and was among the leaders of the longboard resurgence.  His creation of a peel-and-stick version of Astrodeck turned the brand into the sport’s best known accessory utilized by nearly all of the world’s top surfers.



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