INSA was born in the United Kingdom and began painting at the age of 12. Prior to this age, he made low, low budget horror films with his friends, and even counts Nightmare on Elm Street’s monstrous Freddie Krueger among his creative influences. The artist is distinguished by the seamless mix of reality and fantasy apparent in all his work. His art is always changing, to the surprise and excitement of his viewers.
His strong opinions regarding popular culture and consumerism are what his art is all about. INSA wants to be known through his art, not by any personal characteristics. He keeps his private life very private, but is most willing to talk about his life and thoughts as an artist. This shrouded identity keeps others from pretending to be like him and allows his viewers to conjure up their own image of who INSA is and what he looks like. He may be of any race, age or physiognomy. In INSA’s view, whatever the viewer imagines, that is what the artist looks like. The one thing he does want his audience to understand about him is his belief that fantasy is always better than reality.
INSA studied art at Goldsmiths as a young man and earned a degree in Design. Goldsmiths also gave the artist an excuse to move to London and paint the London streets.
INSA states that his most important influence as an artist is the simple fact that he is miserable when not creating art. The artist is also influenced by fellow artists Jeff Koons and the surrealist German artist and photographer Hans Bellmer.
He is inspired and influenced as well by people’s obsessions. INSA is himself a self-described obsessive personality, so obsessing over obsessions is certainly very much in character for this eccentric artist.
The obsessions that most interest him are the ones people have with graffiti, tennis shoes, popular street culture, the female as a sex object and bright, shiny cars. He represents these obsessions as fetishes in his art.
It is very apparent that his art is a concert of product, graffiti, fetishism and objectification. He is not reluctant to change and explore new avenues of expression in his creative life. Commercially, he has done work on commission for such famous companies as Sony and Nike. He opened an online company where women’s high-heeled shoes are for sale. The store is a reflection of INSA’s best known “Heels” image that merges black and white patterns that wave and distort the space, causing the viewer to question today’s popular culture of consumerism.